ITB Asia 2026 Introduces New Visitor Planning Tools
ITB Asia 2026 is introducing new visitor-focused features including complimentary Guided Tours, an official event app, pre-scheduled business meetings, an interactive floorplan and access to 150+ conference speakers. Held alongside MICE Show Asia and Travel Tech Asia, the three-day event is designed to help travel, hospitality, MICE and technology professionals plan their show experience and connect with relevant exhibitors and industry peers.
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ITB Asia 2026 Introduces Guided Tours, Event App and New Ways to Plan the Show
SINGAPORE — ITB Asia 2026 is introducing a range of features designed to help trade visitors make better use of their time at the show, from complimentary guided tours and pre-scheduled business meetings to a dedicated event app and interactive floorplan.
Held alongside MICE Show Asia and Travel Tech Asia, ITB Asia 2026 brings together the wider travel, meetings and events, and travel technology communities under the “Three Shows. One Ticket” format. The organisers are encouraging visitors to plan their participation ahead of the event to identify exhibitors, conference sessions and business opportunities most relevant to their interests.
Guided Tours Offer a More Structured Way to Explore
One of the new features highlighted for ITB Asia 2026 is a programme of complimentary Guided Tours across ITB Asia, MICE Show Asia and Travel Tech Asia.
The guided routes are designed to take visitors through curated areas of the exhibition, helping them discover relevant exhibitors, products and solutions while navigating the show floor more efficiently. The tours are supported by an official Guided Tour Partner.
For hospitality professionals, buyers and other trade visitors with limited time at the exhibition, the guided format provides an additional way to structure a visit around specific areas of interest rather than exploring the entire show floor independently.
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Event App Helps Visitors Plan Before Arrival
The official ITB Asia 2026 event app is now live, giving registered trade visitors access to tools designed to support planning before arriving at the show.
The organisers highlight several functions for visitors, including the ability to build connections and pre-schedule business meetings with exhibitors before the event.
Visitors can also explore sessions featuring 150+ speakers across three conference stages, allowing them to identify presentations and discussions relevant to their business interests.
The app also provides access to the full exhibitor list, enabling attendees to identify companies, destinations and solutions they want to visit during the event.
An interactive floorplan is another planning feature, allowing visitors to better understand the show layout and plan their routes across the three-day event.
The app is available for both iOS and Android users.
Promotional Offers for Group Visitors
ITB Asia 2026 is also promoting special ticket offers for groups.
The event material highlights a three-person package offering a 15% saving per ticket, using the promotional code itba3pax. A five-person package is listed at SGD 170 per ticket, with promotional code itba5pax.
The group offers provide an option for companies and teams planning to attend the event together.
Three Shows, One Ticket
ITB Asia 2026 is positioned as part of a wider event experience encompassing three connected shows: ITB Asia, MICE Show Asia and Travel Tech Asia.
The organisers describe the format as “Three Shows. One Ticket,” giving visitors access to a broader travel ecosystem spanning tourism, MICE and travel technology.
For trade visitors, the combined format provides an opportunity to explore different segments of the travel industry during the same event while connecting with exhibitors and professionals across the three shows.
Plan Before You Arrive
With the event app, exhibitor directory, conference programme, interactive floorplan, business meeting tools and guided tours, ITB Asia 2026 is placing considerable emphasis on advance planning.
Visitors can use the available tools to decide which exhibitors to meet, which conference sessions to attend and which areas of the show floor to prioritise before arriving in Singapore.
The organisers are encouraging trade visitors to register and begin planning their experience ahead of the event.
For hospitality, tourism, MICE and travel technology professionals, these tools are intended to make it easier to turn a visit to ITB Asia 2026 into a more structured business and networking programme.
ITB Asia 2026, together with MICE Show Asia and Travel Tech Asia, will offer visitors access to the wider travel, MICE and travel technology community through the combined three-show format.
