Bakery ASEAN 2026 Opens at JIExpo Jakarta
Bakery ASEAN 2026 has officially opened at Jakarta International Expo (JIExpo), bringing together the bakery, pastry, confectionery, beverage and foodservice industries across Southeast Asia from August 27–29, 2026. Positioned as ASEAN’s first B2B trade exhibition dedicated specifically to the bakery and confectionery sector, the inaugural event connects international exhibitors, buyers, technology providers, professional bakers and business leaders to explore new products, technologies, market opportunities and cross-border cooperation in the growing ASEAN bakery industry.
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Bakery ASEAN 2026 Officially Opens at JIExpo Jakarta, Bringing ASEAN’s Bakery Industry Together
JAKARTA, Indonesia, August 27, 2026 — The inaugural Bakery ASEAN 2026 has officially opened at the Jakarta International Expo (JIExpo), marking a significant new platform for the bakery, pastry, confectionery, beverage and related foodservice industries across Southeast Asia.
Running from August 27–29, 2026, Bakery ASEAN 2026 is positioned as ASEAN’s first B2B trade exhibition dedicated specifically to the bakery and confectionery sector. The event is co-organized by the China Association of Bakery & Confectionery Industry and Bakery China Exhibitions Co., Ltd.
Building on nearly three decades of experience in the bakery exhibition sector, Bakery ASEAN brings together international exhibitors, buyers, industry professionals, technology providers and business leaders in Jakarta to encourage cross-border cooperation and business opportunities throughout the regional bakery supply chain.
Opening Ceremony Highlights Southeast Asia’s Bakery Potential
The opening ceremony brought together industry leaders, representatives from the global bakery sector, business executives and members of the media.
Zhang Jiukui, President of the China Association of Bakery & Confectionery Industry, highlighted the substantial potential and growth opportunities emerging across the Southeast Asian baking market.
His remarks also underlined the strategic importance of Bakery ASEAN 2026 as a platform for strengthening industry connections, expanding business cooperation and building greater confidence among companies looking to enter or expand within the ASEAN market.
With Indonesia serving as the host market, the exhibition provides an important meeting point between established international bakery suppliers and one of Southeast Asia’s largest consumer markets.
High-Value Onsite Programs
Beyond the exhibition floor, Bakery ASEAN 2026 features a program of competitions, demonstrations, masterclasses and industry discussions designed to provide practical knowledge and showcase innovation across the bakery and beverage sectors.
World Baking Champion Masterclass
The World Baking Champion Masterclass brings together world champions, Michelin-starred chefs and international baking specialists from China, Indonesia, Singapore, Malaysia and other markets.
The live demonstrations and technical workshops cover a broad range of categories, including bread, pastries, desserts, specialty cakes and creative beverages.
The program gives professional bakers, pastry chefs and industry participants an opportunity to observe advanced techniques and gain insights from experienced international practitioners.
Indonesian Traditional Pastry & Fondant Cake Decoration Competition
Organized by the Indonesia Pastry Alliance (IPA), the three-day competition celebrates Indonesia's diverse pastry heritage and culinary creativity.
The competition features three principal categories:
- Local specialty pastries
- Regional flavor delicacies
- Creative fondant cake decoration
The program places Indonesian pastry traditions in the spotlight while encouraging professional creativity and innovation.
2026 World Mixologist Championship — Indonesia Qualifier
Bakery ASEAN 2026 also highlights the increasingly important relationship between beverages and modern bakery-café concepts through the 2026 World Mixologist Championship — Indonesia Qualifier.
The professional competition provides Indonesian beverage and coffee artisans with a platform to demonstrate creativity, technical expertise and contemporary drink-making skills.
As bakery cafés increasingly combine food, coffee and crafted beverages into a single customer experience, the beverage sector has become an important component of the wider bakery ecosystem.
2026 Bakery ASEAN Summit
The 2026 Bakery ASEAN Summit provides a dedicated forum for business and industry dialogue, covering topics including market trends, international brand expansion and supply-chain cooperation.
Among the featured discussions are:
“The Next Bakery Frontier: Why Indonesia is Ready for Central Kitchen, Frozen Dough and Modern Bakery Chains”
and
“From Booth to Business: How Chinese Bakery & Packaging Brands Can Win.”
The sessions reflect the industry's growing focus on scalable bakery operations, central production, frozen dough technology, modern retail formats and international market expansion.
A New Platform for ASEAN Bakery Business
Bakery ASEAN 2026 arrives at a time when Southeast Asia's bakery and café markets are evolving rapidly, driven by changing consumer preferences, urbanization, premiumization and the growth of modern foodservice concepts.
For equipment manufacturers, ingredient suppliers, packaging companies, technology providers, bakery chains, cafés and professional operators, the exhibition offers an opportunity to connect directly with potential partners and buyers in the region.
For Indonesian businesses, the event also provides access to international suppliers and technologies while creating opportunities to showcase local products, expertise and culinary traditions to a broader international audience.
Bakery ASEAN 2026 Show Information
Date: August 27–29, 2026
Venue: Jakarta International Expo (JIExpo)
Address: Jl. Benyamin Sueb No. 1, Pademangan, Kemayoran, Jakarta Pusat 10620, Indonesia
Opening Hours:
- August 27–28: 10:00–17:00
- Last entrance: 16:30
- August 29: 10:00–15:00
- Last entrance: 14:30
The exhibition continues through August 29, giving industry professionals additional opportunities to visit the show, meet exhibitors and participate in the onsite programs.
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Visitor Information
Visitors are encouraged to register through the official Bakery ASEAN visitor registration platform and consult the event's visitor guide for the latest information on exhibitors, activities and access to the venue.
Free Visitor Registration: Bakery ASEAN 2026 official registration platform
More Information: Bakery China official website
WhatsApp: +86 18600365985
Bakery ASEAN 2026 represents a new chapter in regional bakery trade exhibitions, connecting international expertise with Southeast Asia's growing bakery and foodservice markets. As the inaugural edition gets underway in Jakarta, the event aims to establish a long-term platform for business development, knowledge exchange and cross-border cooperation across the ASEAN bakery industry.
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