The Hotel Show 2024 To Be A Global Hospitality Showcase With 28 Participating Countries


Secure your complimentary pass and step into the realm of hospitality innovation, where business connections are made and inspiration knows no bounds. Join us from 4 - 6 June, 2024 at the Dubai World Trade Centre.
  • Over 100 industry-shaping experts to address conferences
  • Show report reveals 81 per cent of hoteliers cite tech as key business success driver
  • 74 per cent of surveyed guests planning wellness vacations
  • Leisure Show to explore UAE’s pathway to wellness tourism leadership
Dubai, UAE, April xx 2024: The Hotel Show 2024 is emerging as a global hospitality showcase with organisers dmg events revealing 28 countries have confirmed they will mount national pavilions at the event, which runs at the Dubai World Trade Centre (DWTC) from 4-6 June.

The national pavilions’ roll call – the biggest in the event’s history which spans over two decades – encompasses all corners of the globe with the top 10 being Belgium, Canada, China, France, Germany, India, Italy, Turkey, the UAE, and newcomer Poland.

The 2024 show, which will also feature four industry-shaping conferences, will put a strong focus on technology, sustainability, and wellness in evolving guest experiences.

“The Hotel Show 2024 will reflect the transformation of hospitality technology which is being shifted by growing guest expectations which are now seeking commitment to wellness trends and net-zero hospitality with a focus on sustainable practices,” commented Elaine O’Connell, Vice President of the Design & Hospitality Portfolio at dmg events.

An industry survey for the latest The Hotel Show report sees 81 per cent of hoteliers citing technology as vital to business success over the next five years and 73 per cent of guests preferring hotels offering self-service technology to reduce contact with staff and fellow guests.

The report also found most surveyed guests – 73 per cent are now planning vacations around improving their physical and emotional health reflecting a projected 12.42 per cent compound annual growth rate in the global wellness tourism market to 2030.

The prevailing hospitality trends will be explored in-depth by over 100 industry-shaping experts across the show’s four conferences: The Hospitality Leadership and F&B Forum, HITEC Dubai, UAE Professional Housekeepers Group Meeting, and THEME - The Hospitality Engineers Middle East Annual Conference.

RAK Porcelain’s Chief Marketing Officer, Renu Oommen will address the F&B Forum discussing how hotel procurement officials should emphasise the importance of innovation and adopt unconventional strategies in their restaurant supply choices. “It all makes a difference, which is why RAK Porcelain developed an inimitable dinnerware series ‘RAK Earth’ - awarded the German international design award for its unique sensory collection that captures the texture and essence of soil, reflecting the company's dedication to originality and inventive design. The collection stands as a testament to RAK Porcelain's commitment to excellence and creativity. We are excited about the future and look forward to continuing to inspire with our innovative upcoming collections,” he said.

The Hotel Show 2024 will span three DWTC halls and half of the Trade Centre Arena with over 250 expected exhibitors and an anticipated visitor turnout exceeding 10,000.

Leisure Show:

Co-located alongside The Hotel Show, Leisure Show will also be an international forum with country pavilions confirmed from Germany, Italy, the UAE, and Turkey. This year’s show will have a strong focus on transforming wellness and fitness spaces through product, design, and technology across its key segments of sports and fitness, wellness, and spa, as well as recreation and adventure.

Some 16 industry visionaries will take to the podium at The Leisure & Wellness conference to examine the wellbeing evolution and explore the paradigm shift towards wellness-centric travel choices in UAE tourism.

“Event attendees will delve into the paradigm shift influencing travellers to prioritise year-round well-being and discover how the UAE is establishing itself as a premier wellness destination for global visitors,” commented O’Connell.

Leisure Show will feature over 40 exhibitors and is expected to attract upwards of 1,000 industry-specific visitors. The show will run at DWTC’s Sheikh Saeed Hall 3 and together with The Hotel Show, the two exhibitions will occupy 17,500 square metres of floor space.

About The Hotel Show

The Hotel Show is the region’s largest trade event for the hospitality sector, establishing itself as the longest-standing event of its type in the Middle East and Africa. The Hotel Show is a platform that provides international suppliers the opportunity to showcase their innovations and products to the most comprehensive community of serious buyers in various categories, including hotel technology, operating equipment and supplies, food services, and HORECA (hotel/restaurant/catering). Its 2024 edition takes place from 4-6 June at Dubai World Trade Centre and will include a series of open and lively discussions among many of the industry’s leading figures under the theme ‘Transforming Hospitality Spaces with Product, Design, and Technology.’

For more information, please visit our

About Leisure Show

For more than 10 years, Leisure Show has been the go-to platform for visitors to source the latest innovations, meet and learn from global industry experts, and discover the paradigm shifts forecast within wellness hospitality. Acknowledging that imparting a thorough wellness experience is crucial for hotels and operators, Leisure Show is a space to connect with and learn from like-minded industry professional from around the world and gain insights that will change the way leisure – be it sports and fitness, health and wellness, recreation and adventure – is perceived in the hospitality industry. This year’s show will take place from 4-6 June at Dubai World Trade Centre.

For more information, please visit our

About dmg events

dmg events is a leading organizer of face-to-face events and publisher of trade magazines and information services. Our aim is to create dynamic marketplaces to connect businesses with the right communities to accelerate their growth in today’s rapidly evolving landscape. With a presence in over 25 countries and organizing more than 80 events each year, dmg events is a global leader in the industry. Attracting over 425,000 attendees and delegates annually, we organize events in the construction, hospitality, interiors & amp; design, energy, coatings, entertainment, and transportation sectors. To better serve our customers, dmg events has offices in 10 countries, including Saudi Arabia, the UAE, Egypt, South Africa, the UK, Canada, and Singapore. By being on the ground, we can better understand market needs and nurture relationships to create unforgettable experiences for our attendees. Our flagship events including the Big 5 Global, The Hotel Show, INDEX, ADIPEC and Gastech. For more information visit Founded in 1989, dmg events is a wholly owned subsidiary of the Daily Mail and General Trust plc (DMGT,

The Hotel Show 2024 To Be A Global Hospitality Showcase With 28 Participating Countries

The Hotel Show 2024 To Be A Global Hospitality Showcase With 28 Participating Countries

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