ITB Asia 2026 Hosts Business Traveller Global Awards

ITB Asia 2026

21 – 23 October in Singapore

ITB Asia to Host Business Traveller Global & Regional Awards 2026 in Landmark Industry Collaboration

ITB Asia 2026, Business Traveller Global Awards, Business Traveller Regional Awards, Singapore Travel Event, Travel Industry Awards, Corporate Travel, MICE Asia, Hospitality Industry, Travel Technology, Messe Berlin Asia Pacific, Airlines Awards, Hotel Industry, Tourism Singapore, Travel Trade Show Asia, Hospitality News Asia.

#ITBAsia2026 #BusinessTravellerAwards #BusinessTravellerGlobalAwards #TravelIndustry #HospitalityIndustry #TravelTrade #CorporateTravel #MICE #Tourism #TravelTechnology #Singapore #MesseBerlin #Airlines #Hotels #HospitalityNews

Business Traveller Global and Regional Awards 2026 at ITB Asia Singapore

ITB Asia 2026 will mark a new milestone for the region’s travel industry as it hosts the prestigious Business Traveller Global & Regional Awards, one of the travel industry’s most respected awards programmes, recognising excellence across airlines, hospitality, destinations and travel services. The ceremony will bring together leading voices from across airlines, hospitality, destinations, travel technology and corporate travel in Singapore.

Singapore, 14 July 2026 – As part of a new strategic collaboration between ITB Asia and Business Traveller, the awards ceremony will take place on 21 October 2026 in the Begonia Main Ballroom at the Sands Expo & Convention Centre. The event will unite senior executives, buyers and decision-makers for an evening celebrating excellence and innovation across the global travel sector.

The partnership further enhances ITB Asia’s role as Asia-Pacific’s leading platform for the travel industry, creating new opportunities for recognition, high-level networking and business engagement across leisure, corporate and MICE travel communities.

Strengthening the Global Travel Ecosystem

The partnership reflects a strong strategic fit between ITB Asia's international travel trade platform and Business Traveller's long-standing authority in recognising excellence across the travel and hospitality industry. By integrating one of the industry's most recognised awards programmes into its official event programme, ITB Asia further enhances the value it offers exhibitors, buyers and visitors while strengthening engagement with the global corporate travel community.

ITB Asia 2026 hosts Business Traveller Global and Regional Awards in Singapore

The collaboration also creates a powerful connection between Business Traveller's influential global readership of frequent and corporate travellers and ITB Asia's international network of travel trade professionals. Bringing together award-winning brands, senior executives and industry stakeholders under one roof, the partnership creates stronger synergies across the leisure, corporate and MICE travel sectors while further reinforcing ITB Asia's relevance to the corporate travel segment.

Denise Jaschke, Managing Director APAC, Business Traveller said: "As Business Traveller celebrates 50 years of serving the world’s most frequent travellers, we are delighted to deepen our partnership with ITB Asia. Following the success of bringing the Asia-Pacific Awards to Singapore last year, it is a natural next step to host the Business Traveller Global Awards in Singapore for the very first time. This is not only a milestone for Business Traveller, but also for Asia, reflecting the region’s growing importance as a global hub for aviation, tourism and business travel. Together with ITB Asia, we look forward to welcoming the industry’s leading brands and celebrating those that continue to raise the bar for travellers around the world."

"This partnership marks an exciting milestone for ITB Asia and reflects our continued commitment to strengthening the corporate travel segment," said Darren Seah, Executive Director, Messe Berlin Asia Pacific. "Bringing the Business Traveller Global & Regional Awards to our event for the first time creates a unique opportunity to celebrate excellence while connecting industry leaders, innovators and decision-makers from across airlines, hospitality, destinations, travel technology and MICE on one international stage."

The Business Traveller Global & Regional Awards have set the benchmark for excellence in travel and hospitality for more than 40 years. Each award is voted on by Business Traveller's readership of frequent travellers and overseen by an international team of travel experts, recognising outstanding performance across global and regional markets and celebrating excellence across airlines, hospitality, destinations and travel services.

The integration of the awards into ITB Asia 2026 reflects the shared ambition of both organisations to celebrate excellence, strengthen industry recognition and foster deeper engagement across the global travel and hospitality sectors.

For more information on the Business Traveller Global & Regional Awards 2026 and ITB Asia 2026, visit https://www.itb-asia.com/conference/business-traveller-awards-2026-in-partnership-with-itb-asia/

Experience the wider ITB Asia 2026 programme, featuring leading exhibitors, conference sessions and networking opportunities and benefit from Early Bird rates available until 11 September 2026: ITB Asia Visitor Registration .

Secure a booth at ITB Asia 2026 to showcase your brand and connect with senior decision-makers from the corporate travel segment: ITB Asia Exhibitor Registration.

Messe Berlin Group, Messedamm 22, 14055 Berlin
ITB Asia / ITB Berlin / ITB China / ITB India / ITB Americas
www.messe-berlin.com