.jpg "THAIFEX - Anuga Asia 2024 Unveils Pioneering Trends and Top Products in the Food & Beverage Industry") |
Thailand, Bangkok, 20 May 2024 - THAIFEX - Anuga Asia, the globally significant food and beverage trade fair, is poised to showcase the trends that are shaping the industry in Asia. From 28th May until 1st June, in Bangkok, Thailand, over 3,000+ exhibitors from 50+ countries/regions will unveil a diverse range of products designed to meet consumer needs for convenience, health, sustainability, cross-category appeal, and clear labelling. This event underscores the industry's commitment to innovation and adaptation to prevailing consumer trends on a global scale.
Groundbreaking Innovations at the tasteInnovation Show
The 12 winners at this year's tasteInnovation Show deliver exceptional products that embody the trade fair's theme, "Beyond Food Experience". They were selected from a highly competitive pool of 60 finalists. Winners include:
Plant-based and allergen-free alternatives: Koji Milk, LePlants Plant-Based Clear Protein Powder, and Meatly! Thai Green Curry Plant-based Meat
Functional and fortified ingredients: 137 Degrees Brand Almond Milk, Aadvik Camel Milk Chocolates, Benas Edamame Spread with White Chocolate, CP Chicken
Invisible condiment: Clear Soy Sauce
Advanced sensor and detection technology: Genelix Animal Species Real-Time PCR Detection Kit, Ishida Brand X-Ray Inspection System and Weigher Machine, Shin-ku Bottle and Shin-ku Server
Food Innovation: A Multi-Sensory Experience Awaits
This year, THAIFEX – Anuga Asia will present a vibrant showcase of groundbreaking innovation. Vendors are pushing the boundaries of what's possible in the F&B industry, with products that are becoming multi-dimensional, catering not just to taste, but health, ethical concerns, and convenience needs.
Exploring Multifaceted Trends at THAIFEX – Anuga Asia in 2024:
Convenience: In response to busy lifestyles, manufacturers are introducing quick, nutritious solutions without compromising taste and quality. Ready-to-eat meals, such as high-protein, superfood-packed quinoa noodle kits, exemplify this trend by providing sustenance without sacrificing convenience.
Indulgence, Redefined: Manufacturers are redefining indulgence with sustainable, organic, and plant-based products. These offerings cater to health and flavour preferences while addressing consumer needs like lactose intolerance, child development, and ethical animal welfare concerns.
Plant-Based Boom: The sheer number and variety of plant-based protein products has surged, with products made in innovative formats that are redefining culinary norms. From plant-based seafood curries to new protein formats like refreshing clear plant-based protein drinks, there is a wide range of new products to experience.
Transparency: Consumers today want crystal-clear information about what they are eating. This year, there is a surge in "clean label" products, which ethically deliver confidence about the source, authenticity of ingredients, and manufacturing processes of F&B products.
Beyond Labels: Over 900 exhibitors at THAIFEX - Anuga Asia will showcase Halal-certified products, which indicate compliance with religious dietary laws while addressing growing demands for food safety and ethical production. Today, Halal-certified foods are increasingly responding to other consumer trends, including organic or plant-based.
Sustainability: Sustainable packaging and production are becoming key differentiators for manufacturers. There's a growing emphasis on eco-friendly options, with 25% of private-label products at THAIFEX - Anuga Asia boasting sustainable certifications.
First-ever Alternative Protein Flavour and Taste Contest
THAIFEX - Anuga Asia will host the first Alternative Protein Flavour and Taste Contest, which will see trade visitors sample and vote for the best alternative products based on taste, texture, aroma, and innovation.
Asia's leading food and beverage event is more than a showcase. It is an all-encompassing hub where attendees can dive into the industry's latest trends through networking, educational sessions, competitions, and more.
Participation at THAIFEX - Anuga Asia enables Gold Kili to stay updated with the latest industry trends and consumer preferences, which are crucial for maintaining a competitive edge.
Groundbreaking Innovations at the tasteInnovation Show
The 12 winners at this year's tasteInnovation Show deliver exceptional products that embody the trade fair's theme, "Beyond Food Experience". They were selected from a highly competitive pool of 60 finalists. Winners include:
Plant-based and allergen-free alternatives: Koji Milk, LePlants Plant-Based Clear Protein Powder, and Meatly! Thai Green Curry Plant-based Meat
Functional and fortified ingredients: 137 Degrees Brand Almond Milk, Aadvik Camel Milk Chocolates, Benas Edamame Spread with White Chocolate, CP Chicken
Invisible condiment: Clear Soy Sauce
Advanced sensor and detection technology: Genelix Animal Species Real-Time PCR Detection Kit, Ishida Brand X-Ray Inspection System and Weigher Machine, Shin-ku Bottle and Shin-ku Server
Food Innovation: A Multi-Sensory Experience Awaits
This year, THAIFEX – Anuga Asia will present a vibrant showcase of groundbreaking innovation. Vendors are pushing the boundaries of what's possible in the F&B industry, with products that are becoming multi-dimensional, catering not just to taste, but health, ethical concerns, and convenience needs.
Exploring Multifaceted Trends at THAIFEX – Anuga Asia in 2024:
Convenience: In response to busy lifestyles, manufacturers are introducing quick, nutritious solutions without compromising taste and quality. Ready-to-eat meals, such as high-protein, superfood-packed quinoa noodle kits, exemplify this trend by providing sustenance without sacrificing convenience.
Indulgence, Redefined: Manufacturers are redefining indulgence with sustainable, organic, and plant-based products. These offerings cater to health and flavour preferences while addressing consumer needs like lactose intolerance, child development, and ethical animal welfare concerns.
Plant-Based Boom: The sheer number and variety of plant-based protein products has surged, with products made in innovative formats that are redefining culinary norms. From plant-based seafood curries to new protein formats like refreshing clear plant-based protein drinks, there is a wide range of new products to experience.
Transparency: Consumers today want crystal-clear information about what they are eating. This year, there is a surge in "clean label" products, which ethically deliver confidence about the source, authenticity of ingredients, and manufacturing processes of F&B products.
Beyond Labels: Over 900 exhibitors at THAIFEX - Anuga Asia will showcase Halal-certified products, which indicate compliance with religious dietary laws while addressing growing demands for food safety and ethical production. Today, Halal-certified foods are increasingly responding to other consumer trends, including organic or plant-based.
Sustainability: Sustainable packaging and production are becoming key differentiators for manufacturers. There's a growing emphasis on eco-friendly options, with 25% of private-label products at THAIFEX - Anuga Asia boasting sustainable certifications.
First-ever Alternative Protein Flavour and Taste Contest
THAIFEX - Anuga Asia will host the first Alternative Protein Flavour and Taste Contest, which will see trade visitors sample and vote for the best alternative products based on taste, texture, aroma, and innovation.
Asia's leading food and beverage event is more than a showcase. It is an all-encompassing hub where attendees can dive into the industry's latest trends through networking, educational sessions, competitions, and more.
Participation at THAIFEX - Anuga Asia enables Gold Kili to stay updated with the latest industry trends and consumer preferences, which are crucial for maintaining a competitive edge.
"We recognised a growing demand for vegan and healthier food options, so Gold Kili launched a new line of dairy-free Oat-based beverages under the brand "Oat-k by Gold Kili",” said Ms. Lim Su Ping Stephie, Brand Manager for Gold Kili Trading Enterprise (S) Pte Ltd.
“This innovative product was developed in response to insights gained from the event and has been recognised as a finalist in the tasteInnovation Awards at THAIFEX - Anuga Asia 2024, reflecting the brand's commitment to innovation and quality.”
As an integral part of the show, THAIFEX - Anuga Asia’s knowledge partner, Innova Market Insights, will be available to provide expert answers to any queries.
As an integral part of the show, THAIFEX - Anuga Asia’s knowledge partner, Innova Market Insights, will be available to provide expert answers to any queries.
This presents attendees with a unique advantage to gain critical insights into the pioneering innovations steering the food and beverage industry forward.
THAIFEX - Anuga Asia 2024 promises a transformative exploration into the future of F&B. Trade visitors are invited to engage in an immersive experience that encapsulates taste, experiencing innovation, and shaping the food revolution.
ORGANISERS
About the Department of International Trade Promotion, Ministry of Commerce, Thailand
The Department of International Trade Promotion is committed to providing excellent service to Thai entrepreneurs in international business, including trade facilities, cost reduction, value creation of goods and services, providing consultation for overseas market access and maintenance, as well as close cooperation with the private sector to promote Thailand as a major gateway of Asia. http://www.ditp.go.th/
About the Thai Chamber of Commerce
The Thai Chamber of Commerce represents the Thai private sector to facilitate business and trade as well as to serve as the central coordinating agency between the government and private sector.
THAIFEX - Anuga Asia 2024 promises a transformative exploration into the future of F&B. Trade visitors are invited to engage in an immersive experience that encapsulates taste, experiencing innovation, and shaping the food revolution.
ORGANISERS
About the Department of International Trade Promotion, Ministry of Commerce, Thailand
The Department of International Trade Promotion is committed to providing excellent service to Thai entrepreneurs in international business, including trade facilities, cost reduction, value creation of goods and services, providing consultation for overseas market access and maintenance, as well as close cooperation with the private sector to promote Thailand as a major gateway of Asia. http://www.ditp.go.th/
About the Thai Chamber of Commerce
The Thai Chamber of Commerce represents the Thai private sector to facilitate business and trade as well as to serve as the central coordinating agency between the government and private sector.
It helps to promote trade, business and economic cooperation including, build relationships between Thai and partner countries at the bilateral and multilateral level as well as plays a proactive role in representing the interests of the local Thai business community. https://www.thaichamber.org/
Koelnmesse – Global Competence in Food and FoodTec
Koelnmesse is an international leader in organising food fairs and events regarding food and beverage processing. Trade fairs such as the Anuga, ISM, and Anuga FoodTec are established world leaders. Koelnmesse not only organises food and food technology trade fairs in Cologne, Germany, but also in further growth markets around the globe, for example, in Brazil, China, Colombia, India, Italy, Japan, Thailand, the United States and the United Arab Emirates, which have different focuses and contents.
Koelnmesse – Global Competence in Food and FoodTec
Koelnmesse is an international leader in organising food fairs and events regarding food and beverage processing. Trade fairs such as the Anuga, ISM, and Anuga FoodTec are established world leaders. Koelnmesse not only organises food and food technology trade fairs in Cologne, Germany, but also in further growth markets around the globe, for example, in Brazil, China, Colombia, India, Italy, Japan, Thailand, the United States and the United Arab Emirates, which have different focuses and contents.
These global activities enable us to offer our customers a network of events, which in turn grant access to different markets and thus create a basis for sustainable and stable international business. Further Information is available at: https://www.koelnmesse.com/current-dates/all-trade-fairs/
