Hotelier Indonesia
With some Government and enterprise business activities put on hold, the inherited imbalance of supply and demand growth and the emerging disruptive business models within the industry have made the city hotels in Indonesia face immense rate pressure and margin compression.
Hotel Management Indonesia Summit 2019
Hotels in Indonesia, being more susceptible to economic and political trends than a few other regional assets, are faced with a challenging 2019 amidst the general election and the economic slowdown due to ongoing US-China trade war.
With some Government and enterprise business activities put on hold, the inherited imbalance of supply and demand growth and the emerging disruptive business models within the industry have made the city hotels in Indonesia face immense rate pressure and margin compression.
In order to increase room rates, it has now become imperative for hoteliers to optimize the commercial strategies by rethinking their market segmentation, refining the channel management, and cultivating the direct bookings.
Further adaptation of technologies and improvement of hard products could also contribute to enhanced efficiency and better profit margins.
For hotel operators with budget brands, the aggressive market entries and resultant growth of market shares of virtual hotel operators such as OYO, RedDoorz, and Airy Rooms, should be a trigger to re-evaluate and innovate on business models, in order to remain competitive in acquiring the trusts of hotel owners and guests alike.
Hotel Management Indonesia Summit (HMI) will return, as an Innovation Bureau for Indonesia-based hoteliers, on 14 November, 2019.
Featuring case studies and expert insights, the HMI 2019 will help hoteliers refine their market segmentation and distribution strategies, counter margin compression, refresh and enhance products and assets, and improve readiness to compete with virtual hotel operators.
In a significant first, HMI 2019 will incorporate multi-perspective presentations covering the 4 following major challenges, improving deeper discussions and learning:
- Optimizing Commercial Strategies to Boost Room Rates
- Alleviating Margin Compression for Better Profitability
- Enhancing Assets to Ensure Product Competitiveness
- Rethinking Budget Hotel Business Models to Prevail against Virtual Hotel Operators
Key Profiles Attending
- Chief Executive Officer
- Chief Operating Officer
- VP Operations
- VP Sales and Marketing
- VP Revenue Management and Distribution
- General Manager
- Hotel Manager
- Executive Assistant Manager
- Director of Finance
- Director of Sales and Marketing
- Director of Operations
- Director of Food & Beverages
- Director of Human Resources
- Director Revenue Management
- VP Asset Management
- VP Hotel Investment
- 150+ Hospitality Leaders
- 25+ Expert Speakers
- 8hrs Networking & Learning
- Navigating the ever-changing distribution landscape
- Leveraging new consumer trends to grow rates and generate peripheral revenue
- Enhancing operational efficiency through technology adoptions
- Strategizing on segment mix and source markets to ensure competitiveness
- Developing talents and controlling overhead costs
2019 Agenda
[OPENING KEYNOTE] Where will the Room Demand Come from, and When?
While room supply growth is levelling off in Jakarta, the market remains price-sensitive, awaiting demand to catch up with the accumulated supply. Given the planned move of Capital to Kalimantan, what will the future hold for hotels in Jakarta? Which source markets and segmentations should hoteliers invest in and cultivate to solidify their room rates?
Veranica Maidangkay
Business Development Manager, STR
COMMERCIAL STRATEGY OPTIMIZATION
Achieving the Elusive Higher Average Room Rate through Optimal Segmentation and Distribution Strategies
The only way for hotels to breakout of a stagnant room rate scenario is to refine commercial strategies. Whether it is through proactively changing the market mix of the targeted guests, managing segmentations and distribution channels, or implementing more sophisticated digital platforms, it is essential for hoteliers to change the current mix of parameters.
The required change of mindsets, establishment of new strategies, and securing of investments could prove challenging, but the potential upsides are more to justify the efforts.
A group of hoteliers and subject matter experts will share their insights and experiences through a series of relevant presentations to inspire you on your own strategy review.
Immediately following the multi-stakeholder presentations, the speakers will participate in a self-moderated discussion that explores the best distribution channels for the top source markets that lead to higher yields.
In this session, you will learn:
- How to proactively identify and attract higher yielding segments.
- How to successfully manage distribution channels to reach targeted markets
- How to leverage on rate fences to increase yields
- How to communicate costs of transaction to hotel owners
- How digital platforms could best be utilized to optimize rates, channels, and drive direct bookings
President/CEO, Maven Hotels
PROFIT MARGIN IMPROVEMENT
Minimizing Operational Expenses through Technology Implementation
In order to counter margin compression, hotels must endeavour to minimize expenses while maintaining service standards. One method is to gain sustainable advantages through the adoption of technologies enhancing operational efficiency including minimized energy usage.
A line-up of speakers will share first-hand experiences and implementation cases to showcase the current technology capabilities in achieving sustainable operational optimization. The multi-stakeholder perspectives coupled with the self-moderated discussion will provide a better understanding of major considerations in implementing automation and energy management technology.
In this session, you will learn:
How to successfully implement technologies that streamline operations: considerations and pitfalls
In addition to self-check-in and robot runners, what other functional areas could be readily automated?
Financial impacts and integration capability of latest energy management systems.
Optimising Energy Efficiency and Maximising Savings Potential - Key Findings and Insights in Hospitality
Speaker: Saikrishnan Ranganathan, CEO and Co-Founder, SensorFlow
Speakers:
Samudra Hendra
Chief Mission Officer, Milestone Pacific Hotel Group
Sachin Moudgil
Director Business Development (APAC & MEA), Knowcross
Saikrishnan Ranganathan
CEO and Co-Founder, SensorFlow
ASSET ENHANCEMENT TECHNIQUES
Improving the Product Quality and Competitiveness through Asset Renovations and Upgrades
Between new hotel supply and consumers’ purported lack of loyalty, hotels must continually improve the quality of their products in order to compete. Whether it is through full renovations, partial face-lifts, or minor refurbishing, hoteliers must ensure that their products are fresh and are meeting the lifestyle of modern-day travellers.
In this interactive and insightful exchange, the elite hotel asset managers and operators will share their experiences and practical renovation cases. The multi-stakeholder perspectives coupled with the self-moderated discussion will provide a better understanding of what are the latest hard products best suited for a targeted guest mix, as well as various options at different budget levels.
In this session, you will learn:
How existing hotels can keep up with new hotels’ decor and their updated technologies
How to keep innovating efficiently and cost effectively in line with changing consumer trends
What asset enhancement options are available for hotels that face challenging reinvesting and their ROI plans
BUDGET HOTEL BUSINESS MODELS
Exploring Indonesia’s Budget Hotel Business Models in the Age of Virtual Hotel Operations
Virtual Hotel Operators (VHOs) such as OYO, RedDoorz, and Airy Rooms are expanding aggressively. While owners and guests are seemingly liking them due to guaranteed revenue levels and low rates respectively, traditional hotel operators are increasingly marginalized.
Some hoteliers recognize the need to change their business models, either with better strategies in acquiring owners, or to refocus out of the economy hotel segment. Others suggest that hotel owners should consider the long-term sustainability of the VHO model, as well as any potential impact on the destination overall.
Hotel owners, traditional hotel operators and VHOs will present their views to help you explore new business models for budget hotel brands.
The presentations, followed by a short self-moderated, will discuss the ways forward for economy hotels in Indonesia.
Danny Handoko
CEO, Airy Rooms
Closing Remarks
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