If you are measuring your marketing success today the same way you did last year, you are not providing the value that your external stakeholders and ownership expect and that your internal business partners, like sales and revenue strategy, deserve.  It is not enough anymore to measure how many guestContinue Reading

Plant-based foods are growing fast across the globe and especially in Western markets. This boom is associated with a growing flexitarian consumer base. According to Euromonitor’s Health and Nutrition Survey, fielded in 2020, consumers who are restricting certain animal-based products, but not following a strict vegan or vegetarian diet, accountContinue Reading

Exclusive Interview: Maria Elena Rossi, director of Marketing and Promotion, ENIT – Italian National Tourist Board While the past year has been more than difficult for the global tourism industry, with Italy one of the first to be hit hard, all eyes are now pointed to the future. We spokeContinue Reading

Welcome to day three of ITB India… a day that will see the spotlight turned firmly towards women in this industry. Indeed, kicking off the day’s C-Suite Panel sessions at 10am, six eminent women will be looking at “How Women Can Lead Recovery in Travel & Tourism”. Globally, women playContinue Reading

Israel is considered to have conducted the world’s most successful vaccination campaign to fight the COVID-19 pandemic. The country has now reached full immunity against the virus and is ready to open up to international travellers. By the end of March, Israel had already vaccinated over 80% of its totalContinue Reading

Exclusive Interview with Romit Theophilus, Director, German National Tourist Office, India Germany’s National Tourist Office (GNTO), India, is taking part in ITB India, promoting what is already a popular European destination. We asked Romit Theophilus, Director, German National Tourist Office, India, what regions and themes his organisation is primarily promotingContinue Reading

Business Events Perth is (virtually) present at ITB India, promoting the benefits of Western Australia as a new motor of the MICE industry in Australia and indeed the entire APAC region. We asked the organisation’s Chief Executive Officer, Gareth Martin, what their key message is at ITB India. Gareth MartinContinue Reading

Exclusive Interview: Abraham Alapatt, President & Group Head – Marketing, Service Quality, Value Added Services & Innovation, Thomas Cook India Abraham Alapatt – President & Group Head – Marketing, Service Quality, Value Added Services & Innovation, Thomas Cook (India) Ltd will be delivering a keynote at ITB India today entitled,Continue Reading