The Shaken and Stirred trend involves reevaluating mental wellbeing. Consumers are responding to new or intensified stressors and changing how they address mental health.
Rising above Adversity
While consumers have increased focus on mental health in previous years, the pandemic of 2020 brought intense and immediate stress factors: health risks, unemployment, economic hardships, isolation, upended routines, and demands for new roles and skills. Normal habits and customs dissolved, leaving many feeling adrift and helpless. 73% of consumers rate depression and mental health as currently having a moderate to severe impact on their everyday life.
As a result, consumers are Shaken and Stirred. They are reassessing their priorities and identities, reconfiguring work-life balance, and exploring new hobbies in a socially distant world. Their new spending habits diverge from novel experiences or time-saving practices to focus on investments in durable skills and products that support resiliency into the future.
This excerpt was contributed by knowledge partner:
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