Moscow adjusts tourism strategy in the new normal

In today’s unusual times, new conditions dictate new rules. Consequently, Moscow City Tourism Committee has adjusted its strategy and moved its main tourism projects online.

Moscow Travel Hub

Moscow Travel Hub is a platform which engages representatives of the Moscow tourism and hospitality industry who are interested in creating and developing new products and services. The main aim of the hub is to provide conditions for the creation of new products and services, developing a collaboration and implementation of new technologies in the tourism industry.

Hub includes the following projects:

  • Moscow Travel Hack — a hackathon on digitalisation in tourism (The first one was held in Moscow in February 2019 in cooperation with 10 Russian and international partners: Facebook, the Pushkin State Museum of Fine Arts, Russpass, Discover.Moscow, Aeroexpress, etc.);
  • Moscow Travel Factory — an acceleration program for the development of digital products and services in tourism and hospitality industry;
  • Speed-dating of tourism industry participants to create new partnerships.


RUSSPASS is a digital travel service in Moscow that allows a visitor to fully plan a trip to Russia and Moscow. RUSSPASS contains city services and attractions, such as museums, parks, restaurants, theatres, cafes, and city events from all over Russia. Since its launch, more than 80 regions of Russia have joined the platform. The service will include an e-visa option when it launches in 2021 in Russia, with citizens of 53 countries becoming eligible. 


#Moscowwithyou is an online project launched by the Moscow City Tourism Committee together with the city’s cultural venues in March 2020. On the website, anyone can virtually go on excursions, listen to lectures, see theatre performances, watch cooking shows, fashion shows and much more. Recently, an English version appeared #Moscowwithyou. More than 50 excursions are now available with English subtitles.

Moscow Metro


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