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ITB Asia 2020 Virtual: taking the lead in turbulent times
ITB Asia, “Asia’s Leading Travel Trade Show”, successfully concluded last week, rounding off the first virtual event in its 13-year history.
Over three days, the event welcomed over 35,000 travel professionals from around the world who participated in the show’s vibrant agenda of conference and networking sessions, supported by world leaders and leading destinations. With the virtual platform providing the perfect space for networking, attendees also took part in online business appointments, fuelling confidence in the industry’s future.
The organisers can be rightfully proud that as the leading travel trade show in Asia, they are playing their part in creating a close-knit community who support one another not only through the good times, but also in the more difficult ones. These past three days have been a testament to the resilience of all those in the travel and tourism sector in Asia, with industry leaders coming together, united by a common purpose of paving the way forward in the face of the new normal.
Themed “Reinventing Travel in the New Normal”, ITB Asia 2020’s virtual conference saw more than 160 top speakers from major global brands lead more than 100 conference sessions. This year’s conferences focused on helping travel industry professionals reinvent traditional business models to adapt to current times and prepare for the industry’s recovery.
Next year’s edition will be a hybrid show featuring a live and an online model to facilitate continuous engagement with industry stakeholders. Scheduled to take place in Singapore from 27-29 October 2021, the live segment of the event hopes to bring back human connections through face-to face business meetings and networking sessions.