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Success beyond adversity
Welcome to day three of what has been a unique “virtual” event. Over the course of these days, buyers and exhibitors from all over the world have come together to establish high-quality networks, conduct business, and share their knowledge.
The organisers can justifiably be proud to have quickly pivoted to a fully virtual format that has enabled them to maintain a position as the leading travel trade show in the region.
Now more than ever it is vital to have this opportunity for industry leaders around the globe to come together virtually to share insights, knowledge, and experience, to pave the way for the future of the travel trade.
Despite ITB Asia’s brand-new format, the virtual exhibition line-up has facilitated business appointments, digital exhibition booths, a business matching platform and 24/7 chat and call functions for exhibitors around the world to engage with key clients and partners. Being a global stage, the virtual exhibition has featured new destinations including Switzerland, the Kingdom of Saudi Arabia, Monaco and Sapporo. Exhibitors from hospitality and travel groups include Meliá Hotels International, Radisson Hotel Group and Wyndham Hotels & Resorts, to name just a few.
As part of ITB Asia’s usual business matching typically held on the exhibition floor, this year’s Business Matching has been taking place on a dedicated Business Matching portal. It’s all part of an exceptionally successful new recipe… Hats off to the organisers!