Direct Booking Summit
What can you learn from OYO, Grab, Google and the leading hotels at the Direct Booking Summit: Bangkok?
by Alisa Voitika
January 09, 2020
We’re excited to announce a world-class lineup of speakers that will share their hotel marketing, revenue and distribution expertise exclusively at the Direct Booking Summit: Bangkok on 19-20th February.
Alongside executives from innovative technology giants Grab, Line, Facebook and Google Travel, Summit delegates will hear from hotels of all sizes on how they drive their direct bookings. On the line-up so far are hoteliers from OYO, ONYX Hospitality Group, JPark Island & Resort, Discovery Hospitality, Jumeirah Hotels & Resorts, and many more.
Here are just a few examples of what you can expect to learn in Bangkok:
Looking forward at future opportunities hotels may have in their digital marketing is a key theme of this year’s Direct Booking Summit, epitomized by a session on SuperApps, led by Shawn Heng, Regional Head of BD & Grab for Business, Grab, and Pruthisith Prateepavanich, Head of Technology Innovation, LINE Corporation. In an engaging debate, the two will assess the impact of WeChat, Grab, Line and Traveloka on hotel distribution – and reveal the surprising ways you can use them to drive more direct bookings.
Revenue managers will be able to benefit from key discussions at the Summit, including a debate on the benefits and consequences of OTA discount schemes and short-term rate manipulation. Ratchaya Termsilkanok, VP Revenue & E-commerce, Cross Hotels & Resorts, Sunish Sadasivan, Vice President, eCommerce & Revenue Management, Chroma Hospitality and Michael Belanger, VP Revenue and Distribution, GCP Hospitality and Nicolas Durand, Senior Director of Global Distribution, Jumeirah Hotels & Resorts, will reveal the truth about ‘quick wins’ in revenue – and discuss ways to create a strategy that lasts.
In her keynote talk, Blessy Townes, Vice President & Head of Digital, Discovery Hospitality will share how you can easily adapt a data-led approach to one of the most effective direct booking strategies – content marketing. From tracking your ROI to learning the secrets to success on social media platforms, Blessy will help hotels of all sizes to build a content strategy that drives conversion.
They’re turning the hotel industry upside down in Asia, so we had to bring OYO to the Direct Booking Summit to get their side of the story. In an exclusive session with Rotsen Quispe, VP Product Marketing & Growth, OYO, you can find out how OYO achieved such enormous disruption of the hotel landscape in Asia-Pacific – and learn what its ‘economies of scale’ model means for your hotel strategy.
Whether you’re from a small independent or a large group, there’s something to learn at the Summit. CK Magnapis, Revenue & Reservations Manager, JPark Island & Resort, will share a direct booking success story of an independent hotel in the Philippines, whose holistic approach to their marketing campaigns helped dramatically improve not only distribution but also the complete guest experience – both online and offline.
And if you want to succeed on travel’s most influential platform – Google – we’ve included sessions for both beginners and advanced users. Malte Jess, Business Manager & Regional Product Lead, Travel Vertical Search APAC, Google, will run an interactive session for hoteliers getting started on the platform, while Rabin Gupta, Corporate GM, Digital Marketing, Compass Hospitality, will lead a deep-dive session that can help you boost your hotel’s performance on metasearch.
The Direct Booking Summit: Bangkok is set to be the most interactive, informative and important event of the year for hoteliers who want to drive more direct bookings. We can’t wait to see you there!
About The Author Alisa is Triptease’s brand guardian. She speaks four languages and uses them to interview thought leaders and write articles for the industry.